An Honest Mistake Or A Clever Marketing Ploy? ‘Anak Malaysia’ Font Looks Like ‘Ana
An honest mistake or a clever marketing ploy?
Streaming platform iQIYI removed and apologized for their booboo on a poster meant to promote local shows for Malaysia Day which falls on 16 Sept. Movies including Lee Chong Wei- Rise of the Legend, The Journey and Crouching Tiger, Hidden Dragon were going to be featured as part of the celebration.
The typeface chosen by the Chinese company made it look and sound really, really wrong considering the entire design and the logo placement.
In a lighthearted statement, the Chinese company apologized for the design.
Netizens had a ball of a time with the poster, making cheeky comments.
Yes we have the same question, Dayat.
If that’s what floats your boat, sure.
oh this year's national day will be very jolly indeed. ? https://t.co/3goQjKo1nz — ไอน ? (@_ainkim) September 13, 2020
Well, can’t help but agree with Weng here.
Reporter’s Opinions: I raise you the question again. Is it clever marketing ploy or an honest mistake?
In the world of marketing, the first few seconds is very crucial to capture the attention of your audience. It will help generate the traffic you need.
And the best way to do that? Innuendos. Call it cheap if you wanna, but major companies around the world made their millions that way.
I honestly think that the designer was brilliant. Any designer worth their salt will be able to notice that the typeface will cause a misunderstanding when arranged that way.
Comments